ΞQUΔTR Music is not a record label.

It is a curated pathway for artists who are ready.

Invite-only. Artist-first. Powered by the same infrastructure trusted by some of the world's most respected music companies.

When Results Speak

Keith D. Robinson Series regular on CBS daytime drama Beyond the Gates. "Forever Bae" crossed 1M YouTube views and hit #1 on SiriusXM Heart and Soul. Current single: Different Languages — gaining momentum across digital radio and all DSPs.

Shyra Sanchez "Operator" hit #4 on the UK Official Big Top 40, #1 on DRT Global Independent Airplay for two consecutive weeks, and reached 9.5 million listeners worldwide. Placed in the Joe Carnahan film Not Without Hope. New single drops May 1, 2026.

Kevon Edmonds Founding lead vocalist of After 7. Grammy nominated. Three gold singles. 21M+ Pandora lifetime streams. First solo release in 25 years — No Ordinary Love, a reimagining of the Sade classic. Drops April 24, 2026.

Blaq Tuxedo Grammy-winning producer-songwriter duo, brothers Darius and Dominique Logan. Credits include Chris Brown, Doja Cat, Ciara, and Ty Dolla Sign. Now stepping to center stage as artists in their own right.

RoneyBoys R&B trio discovered by Jam and Lewis. Second single Running Out out now.

Tracy Carter Grammy-nominated jazz artist and songwriting legend. Debut EP single You Were Never Made for Me out now.

Nia Dorsey Known from Basketball Wives. Featured on Lit Again alongside Trey Songz and Ray J. Solo single Poppin Out out now.

Redd Faye Afro-Indigenous soul-country artist from Oklahoma and Texas. A voice with no comparison and no category.

Mikey Tableman Spoken word poet, mental health advocate, and founder of A Mind's Pursuit. Music rooted in lived experience.

Death Touch Rock band. Originally formed behind Jada Pinkett-Smith. Heavy metal pushed one step further, into territory that doesn't have a name yet.

What ΞQUΔTR Is

In partnership with Vydia, the digital arm of GAMMA, EQUATR connects artists to the same distribution infrastructure that powers some of the world's most respected music operations. Professional-grade. Battle-tested.

What EQUATR adds is the human layer.

We work directly with every artist in our system to make sure those tools are not just available, but fully optimized and built around a strategy that serves the music first. You get the platform. You get the guidance. You get the results.

Why This Exists

For a long time, I imagined running a record label. One built on instinct, not just information. But as the industry evolved, labels grew leaner, more algorithmic, and less connected to the feeling behind the art.

I believed there might not be a place left for someone like me.

I was wrong.

EQUATR is not built to gate-keep. It is built to guide. There are brilliant artists with something real to offer and no clear path through the infrastructure that now defines music distribution. We exist to be that path.

We manage the backend so artists can stay in their work.

Jason Edmonds, Founder — Edmonds Creative

How ΞQUΔTR Works

We are selective by design. A limited number of artists are brought into the system each season based on alignment, not volume.

Streamlined onboarding into Vydia's professional platform Setup done right from day one. No gaps, no guesswork.

Record label-level distribution infrastructure The systems the majors use, accessible to independent artists who qualify.

Metadata, rights registration, and publishing preparation The backend work most artists skip. We handle it.

Rollout coordination shaped by strategy Release planning built around your music and your moment.

Guidance from real creative experience Over two decades in music as a producer, songwriter, manager, and strategist. Not a checklist.

An artist-first approach built for clarity We move with intention. Every artist in our system matters.

Is ΞQUΔTR Right for You?

EQUATR is not for everyone. It is for artists who are ready — who have something to say, a sound that is theirs, and the discipline to build something that lasts.

We are always open to listening.

Reach out at info@edmondscreative.com

ΞQUΔTR Music is a division of Edmonds Creative LLC — Atlanta, GA and Los Angeles, CA